Orrin Woodward

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“A lot of people are starting to realize something really important,” said the New York Times bestselling leadership author, Orrin Woodward. “They’re figuring out that Washington isn’t going to fix its problems anytime soon, that things are probably going to get worse in our politics and the economy until real leadership is found outside of government.”

Orrin Woodward and Oliver DeMille have written a new book that literally takes on the project of fixing America. The book is LeaderShift: A Call for Americans to Finally Stand Up and Lead. “Politicians just aren’t going to fix our problems,” DeMille said, “not in Washington, Ottawa, London, Sacramento, Albany or anywhere else. If things are going to get fixed, the leadership will almost certainly come from business. And network businesses are among the most important source of building leaders in our current society.”

According to their book, a LeaderShift is coming. But just what is a LeaderShift? As Woodward and DeMille put it, “Every once in a while in history, a LeaderShift occurs. It usually comes unexpectedly, and it transforms the world for at least a generation.” Past LeaderShifts include:

  • The historical switch from kings and chiefs as the top leaders to community fathers such as doctors, lawyers and town merchants
  • The 1880-1920’s transition from city fathers as the main leaders to titans of industry, like Carnegie, Morgan and Rockefeller
  • The 1940-1970’s shift from business tycoons as the top leaders to managers, spurred by the work of Edward Deming and innovators from Jack Welch to Sam Walton
  • The 1980-1990’s transition from managers to leaders, influenced by sages like Buckminster Fuller, Earl Nightingale and Stephen Covey

The authors argue that today we are in the early stages of another great transition, this time from political leaders as the top leaders to successful business leaders standing up and making their influence and leadership talents felt in leading society.

But this isn’t a partisan book. Woodward and DeMille say that political parties are at the center of the problem, that what is needed to really get our nations back on track is for business leaders to start making a bigger difference. “There is so much wisdom in our business books and business leaders,” Woodward said, “but most of it is ignored in Washington.”

The book hinges on Five Laws of Decline, each of which is currently chipping away at the strength of many institutions, including business organizations. Executives and entrepreneurs who don’t understand these Five Laws, and how they cause government to hurt business profitability and growth, won’t know how to overcome them. And until the business community learns and responds to the Five Laws of Decline, the authors say, the economy will continue to face overregulation, over-taxation and growth-killing uncertainty.

LeaderShift is written as a business fable, where the lead character is a successful business leader who realizes that politicians aren’t likely to fix our economy any time soon and sets out to find a solution to America’s decline. In the process, he applies the wisdom learned from years in business and from many of the greatest business books, puts together a team of business people to deal with our national problems, and creates a plan of how to really fix America.

When the team gets help from a surprising source, what happens next is a story you’ll want tell and retell. And the solutions in the book are a unique approach that really might work. Most importantly, every business leader—large or small—will want to understand the Five Laws of Decline and take action to deal with them effectively in your own business.

This book is a fun read, an enjoyable story, and it just might be the wake-up call our generation needs to finally stand up and lead. In short, if our politics and politicians aren’t going to lead, it might just be up to business leaders to turn things around.

This book will make you think, and you’ll want to pass it on to everyone you do business with. No business leader right now can afford to be without the knowledge of the Five Laws of Decline, and the book teaches a number of other important ideas that will help business people of all stripes be better leaders.

Orrin Woodward’s Blog

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Knowledge is what you know. Wisdom is knowing what to do with what you know. ~Doug Firebaugh

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